The golden ratio
of island living.

We don’t sell island life. We frame it. The light is what we have — and the light is different here. We keep the rooms quiet so the sea has somewhere to echo. We say less, so guests can say more. We measure everything against the proportions that have always felt right, long before anyone gave them a name.

Seventeen rooms. One island. A host, not a brand.

Equal to the Φ cap-height, on all four sides.

x = Φ cap-height. So a 60px Φ needs 60px clear on every side. The vertical lockup follows the same rule on its bounding box.

Below these, thin strokes break.

For the stacked lockup, include “PHI” at 14% of Φ height. 64px minimum Φ on screen, 20mm in print.

We use EB Garamond instead of Cormorant because it has the Greek subset — Φ renders consistently on any device.

System fallback: Helvetica Neue, Arial, sans-serif. Use the variable font where you can — it keeps rendering crisp at any size.

• ·Serif for voice; sans for information.
• ·Uppercase only for eyebrow labels, tracked +0.30 to +0.45em.
• ·Italic lives in the serif. Never italicize Inter.
• ·Numbers in display are digits. Numbers in body under ten are spelled out.
• ·One display size per page. Don’t stack two huge headlines.

Φ (U+03A6) is the only Greek character we use in running English copy. Full Greek belongs in Greek-language communication.

• Light.Natural, slightly golden. Never flash, never HDR.
• Composition.Single subject, generous negative space, often off-center against a wall.
• People.Human presence is suggested. Hands, silhouettes, the back of a head. Not faces.
• Grain.Slight, film-like, acceptable. Obvious digital filters are not.
• Color cast.Warm, slightly desaturated. Never cool. Never blue-shifted.
• Food.Candid and mid-meal. Not styled, not overhead.

Partners get the approved library on request.

Media, press, and commissioned partners have access to the Phi image library. Email costas@reborrn.com with your use case and deadline; we’ll send a signed-link folder within one business day.

Always credit: Photo · Phi Aegina, or the photographer when named in the file.

Logo. Bullet. Watermark. Key-art.

Φ functions as the whole visual vocabulary. At 1.5–3% opacity behind a hero, it’s the only pattern Phi uses. Embossed on a keycard in gold, it’s the whole brand. As a bullet between lines, it replaces every other ornament.

• ·Interpunct (U+00B7) — inline separator
• ∞Infinity (U+221E) — only in "∞ light"
• —Em dash (U+2014) — parenthetical break
• ΦPhi (U+03A6) — brand mark

• All emoji, in every surface
• Bullet • (U+2022) — use · instead
• ★ ❍ ◆ and decorative Unicode
• Ellipsis … dressed up with extra dots

• · Always tag @phi.aegina when partners or guests share.
• · One primary hashtag per post (#PhiAegina). Never a wall of tags.
• · Geo-tag Agia Marina, not “Greece.”
• · Stories use #Φιλοξενία only for hospitality moments.

• ✓Phi Aegina
  In running text. Capital P, lowercase h-i. No punctuation between.
• ✓Φ
  As the visual mark, on its own, in EB Garamond Regular.
• ×PHI AEGINA, PHI, ΦI Aegina, Phi-Aegina
  Never all-caps in body. Never the hybrid ΦI. Never hyphenated.
• ×Phi Aegina Hotel
  The word “hotel” is not part of the name.

Phi Aegina™ and the Φ mark are trademarks of the operating company in Greece. Use the ™ symbol on the first mention in any public marketing material. ® to be applied once the Greek registration clears — confirm with Costas before use.

Copyright line on any document, page, or collateral:

Any Phi-supplied image must carry a credit line when reproduced outside Phi’s own channels. Minimum form:

If the photographer is named in the file name (e.g. _photo_by_andreas.jpg), credit them by name: Photo · Andreas K. for Phi Aegina.

• ·Using approved logos unchanged.
• ·Using approved library imagery with credit.
• ·Quoting tagline or positioning verbatim.
• ·Linking to phiaegina.com from any partner site.

• ·Co-branding (Phi + another logo in the same piece).
• ·Any edit, crop, or tint adjustment on supplied imagery.
• ·Paid advertising using the Phi name or mark.
• ·Press release referencing Phi.
• ·Merchandise, signage, vehicle livery.